Visual Work
My visual work focuses on translating ideas into content across social media and brand platforms. Across these projects, I’ve developed feeds, campaign creatives, and digital assets that balance visual consistency with audience engagement, adapting to different brand voices and contexts. While my broader work centres on editorial and PR, this section reflects my ability to execute content visually and support storytelling across platforms.
Genes Lecoanet Hemant
Social Media Coordinator | Instagram Direction
Worked in an oversight role following the development of a strategic market report, translating research into the execution of the brand’s Instagram presence. The focus was on evolving the feed from a primarily editorial format into a more dynamic content mix, incorporating user-generated content, founder-led storytelling, influencer collaborations, and real customer interactions.
This shift created a more balanced and engaging presence, strengthening audience connection while maintaining the brand’s identity.
Branquila
Social Media Intern | Instagram Feed
Managed Branquila’s Instagram for a one-month period, redefining the brand’s visual language, tone, and overall content direction. The work focused on shifting the page towards a more playful and accessible identity, opening it up to a younger audience while maintaining alignment with the brand’s positioning.
This involved balancing informative content with more trend-driven posts, integrating current formats and references to increase engagement and keep the page relevant.
IBM
Design Intern | Emailers & Digital Creatives
Produced emailers and digital assets within IBM’s established brand guidelines, working within strict visual and structural constraints. The work focused on translating content into clear, functional layouts while maintaining consistency across outputs.
This experience emphasised precision and adaptability, demonstrating an ability to execute effectively within a highly regulated visual system.
Fempower
Social Media Manager | Instagram Feed
Worked with Fempower across multiple roles, initially contributing as a student ambassador focused on visual content, and later stepping into the role of Social Media Manager. This transition involved moving from content creation to overseeing the direction and consistency of the page.
The work focused on building a cohesive and engaging feed, using accessible visuals and structured layouts to support messaging while maintaining a strong and recognisable identity.
Adda Games
Design Intern | Instagram Posts
Created social media content for Adda Games, adopting a more playful and experimental visual approach tailored to a gaming audience. The work leaned into a sketch-based, illustrative style, allowing for greater flexibility and personality while aligning with the platform’s tone.
This approach supported fast-paced, high-energy content, using bold composition and expressive visuals to create posts that are engaging and easy to navigate.
The Green Code
Co-Founder | Instagram Feed
An early, self-initiated project exploring alternative approaches to environmental communication on social media. The work focused on moving away from text-heavy, informational formats, instead developing a more visual, colourful, and engaging style.
Drawing inspiration from adjacent fields such as beauty and lifestyle content, the project incorporated hand-drawn elements and simplified layouts to present complex topics in a more accessible and engaging way.